Do People Listen to Podcasts?
What is the demographic of podcast listeners?
The largest age group of listeners is between 12-35 years old (40%). The largest group from an income perspective are listeners in households with annual income between $100k-150k (17%). Regular listeners listen to 7 different shows and listen to 8 hours of content weekly.
How to listen to podcasts?
Most people listen to a podcast when multitasking like while driving, working out or doing laundry
The listeners' growth overtime in the medium.
The podcast space is growing significantly and would potentially be as big as YouTube
